ECB and npower Aim to Widen Cricket Fanbase
The England and Wales Cricket Board and npower have organised five 'Cricket in the Park' events during the npower Ashes series, which aim to attract new fans to the sport

WORCESTER, ENGLAND, February 18, 2009 /24-7PressRelease/ -- The ECB, and Test series sponsors npower, hope to attract new cricket fans in 2009 by capitalising on a packed summer of cricket, including the home npower Ashes series, with five 'Cricket in the Park' events

The npower sponsored 'Cricket in the Park' events will take place in Southampton, Liverpool, London, Derby and Cambridge. Fans will be able to watch live action from the npower Ashes series on big screens and be part of the year's biggest sporting event.

The events aim to widen cricket's fanbase by reaching a broader audience, following the excitement of the last home npower Ashes series in 2005. Other ECB activity has included the formation of its 'Chance to Shine' scheme, which will boost participation in cricket related activities in schools and build links with local clubs.

Sue Heritage, sponsorship and events manager at npower commented, "2009 will be a colossal year for cricket in the UK. We want to make sure as many people experience the npower Ashes series as possible and that's why we're supporting the ECB's Cricket in the Park initiative. We aim to make this summer of cricket one to remember for fans up and down the country."    

npower also plans to unveil a new website dedicated to keeping fans up to date with the latest news during a packed cricket calendar, including the npower Ashes Series. The new site will allow fans to view exclusive cricket content. There will also be information on npower's Urban Cricket initiative - a grassroots scheme, which aims to get more children to play cricket.

The five Test npower Ashes Series commences on the 8th July in Cardiff, with the final Test starting at the Brit Oval on 20th August 2009.

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Tim Percival
npower
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