Siberian Coal Energy Company (SUEK) to Use River Logic's Integrated Business Planner to Integrate Production, Transportation, Marketing, and Finance Planning
River Logic's Integrated Business Planner will enable SUEK to integrate financials with S&OP and optimize the supply plan and demand-shaping based on financial metrics.

DALLAS, TX, February 01, 2011 /24-7PressRelease/ -- River Logic, Inc., a leading provider of corporate performance management and predictive modeling software, today announced that Siberian Coal Energy Company (SUEK), Russia's largest coal producer association and the only domestic company among the top ten world coal producers, has selected Integrated Business Planner (IBP), a strategic planning application for fully integrating financials with Sales and Operations Planning (S&OP). IBP will be instrumental in integrating SUEK's production, transportation, marketing, and financial planning processes. Through advanced analytics, what-ifs, and optimization, SUEK will have the ability to plan monthly, quarterly, half-year, and annually, determining outcomes and optimizing financial performance for the company.

"We were attracted to the flexibility of IBP. We can determine things such as how to: model blends of coals; customize multicriteria optimization; and simulate financial flows," stated Alexey Dmitrochenko, Head of UPIDR, SUEK. "We expect our transition to IBP to streamline efforts for determining realistic plans for the company and in shorter time."

Alexander Gomonov, GMCS Business Development Director stated, "We're very happy to introduce true Integrated Business Planning to Russia. The IBP solution will provide forward-looking, highly valuable cross-functional capabilities to SUEK, a world-class company and trusted client. At GMCS, we're committed to providing competitive differentiation to our clients through innovative technology and our partnership with River Logic is proof of that commitment."

Integrated Business Planner extends beyond traditional supply and demand balancing by evaluating the opportunity cost of constrained resources, maximizing the marginal contribution of SKUs and trade dollars, and optimizing the trade-offs between customer service and inventory policies. Businesses can optimize decision-making from multiple perspectives with IBP, including: demand shaping, capacity planning, supply planning, inventory planning and customer service policy, product mix and profitability, and financial planning.

"Global supply chain complexity demands a technology commitment. There are a variety of systems available to help businesses reduce their planning cycle; however, River Logic provides the only white space integrated planning solution which simultaneously integrates demand shaping with supply and financial planning to optimize decisions and provide insights on costs, profitability, and marginal economics," said Carlos Centurion, COO for River Logic. "We're pleased that our international partner, GMCS, has successfully secured the commitment of SUEK for what will be an exciting transformation of SUEK's planning process."

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Donna Martinez
River Logic
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